PORTRAITS / HEADSHOTS / BRANDING…

It’s all Portraiture

If you are the dominant subject in an image, and (not including infants and pets) you were aware that you were the dominant subject, you had your PORTRAIT taken. There are many kinds of portraits including Actor Headshots, Corporate Headshots or Personal Branding, Environmental Portraits and more. Each specific kind of portrait has a style and guidelines… but it’s all PORTRAITURE

Portraiture is an art form that has been around for thousands of years. It goes back to at least ancient Egypt. Before the invention of photography, peoples’ appearance was recorded by drawing, sculpting or painting.

There is no limit to the reasons and ways people choose to record their own or other people’s appearance. All of this is portraiture and this is one of the reasons it is endlessly fascinating. Portraiture is a true passion of mine. The human face is so complex; we communicate through expression and I believe the true art of portraiture is in the story a face tells. Portraiture captures the communication of a person’s face and facial expression at a precise moment in time. It’s fascinating work.

When hiring a portrait photographer, it is important to communicate what the portrait is for and how you want the finished image to look. This provides the photographer with a starting point on how to approach the session.

One of the most common portraits I take is a business portrait, often referred to as a headshot. This is a closeup; the key information is in the facial expression. My objective in business portraiture is to capture the most authentic, compelling and approachable expression possible instead of directing someone to “smile for the camera” or “say cheese”. The fake smile generated from such direction is typically associated with portraits. I am uninterested in this approach. 

I believe that a fake smile is actually closer to a blank expression than to communicating authentic emotion or approachability. When a camera lens is added, we begin to exhibit unnatural behavior and expressions. We do this because we start to pay attention to our facial expression and become conscious of controlling the muscles in our face. That’s when we’re told to “say cheese”. Aaarrg!!

When someone is in front of my camera I take the responsibility of expression away from them. I am the professional and while I have my camera pointed at you, how you look and feel becomes my responsibility.

Black and white portrait of a woman with long wavy hair, wearing a dark long-sleeve top, looking at the camera with a slight smile.
Black and white portrait of a man with short dark hair, slight beard, smiling, wearing a suit jacket and collared shirt against a plain background.

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